If emails to this site are any indication, there’s plenty of interest this summer for chefs, entrepreneurs and others looking to enter the local food truck industry. Now a virtual workshop hosted by Fidel Gastro’s Matt Basile might be just the thing a budding food truck operator needs to get started.

Packed with videos, slides and worksheets, “Hacking the Food Industry” promises to be a crash-course in PR and social media marketing, time-saving tips and strategies to success. It’s meant for anyone entering (or already in) the food industry but is especially relevant to those looking to start a food truck. And the best part? It only costs the equivalent of nine of Basile’s Sloppy Jose sandwiches (or, $72).

More information about the ‘Hacking the Food Industry’ workshop can be found on the INSIGHT Project website.

Photo by blogTO/Natta Summerky